Brand leadership / David A. Aaker, Erich Joachimsthaler
Main Author
Aaker, David A., 1938-
Coauthor
Joachimsthaler, Erich
Language
Inglês.
Country
Reino Unido.
Publication
London : Simon & Schuster, 2002
Description
XII, 351 p.
ISBN
074320767X
Topical name
Marketing - Imagem de marca
Gestão
Management
Branding (Marketing)
CDU
658.8
CBC
HD69
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