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Brand leadership / David A. Aaker, Erich Joachimsthaler

Main Author Aaker, David A., 1938- Coauthor Joachimsthaler, Erich Language Inglês. Country Reino Unido. Publication London : Simon & Schuster, 2002 Description XII, 351 p. ISBN 074320767X Topical name Marketing - Imagem de marca
Gestão
Management
Branding (Marketing)
CDU 658.8 CBC HD69
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Holdings
Item type Current location Call number Status Date due Barcode
Book/Livro NOVA SBE
2nd floor/2º andar
HD69 AAK Available 20040248

Cota antiga MK/443

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