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From brand vision to brand to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony

Main Author Chernatony, Leslie de Language Inglês. Country Estados Unidos. Edition 3rd ed Publication Amsterdam : Butterworth-Heinemann, 2010il. Description XVI, 376 p. : il. ; 23 cm ISBN 9781856177733 Topical name Marketing - Gestao de produto - Marcas
Branding (Marketing) CDU 658.8
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Item type Current location Call number Status Notes Date due Barcode
Monografia (recomendada) NOVA SBE
2º andar/2nd floor 		HF5415 CHE Available REC 20190834

Includes references

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