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Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin

Main Author Aaker, David A., 1938- Coauthor McLoughlin, Damien Language Inglês. Country Reino Unido. Publication Chichester : John Wiley & Sons, 2010 Description xii, 354 p. : il. ; 24 cm ISBN 9780470689752 Topical name Marketing - Gestão
Marketing - Management
CBC HF5415.13
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Holdings
Item type Current location Call number Status Date due Barcode
Book/Livro NOVA SBE
2nd floor/2º andar
HF5415.13 AAK Available 20170010
Book/Livro NOVA SBE
2nd floor/2º andar
HF5415.13 AAK ex.2 Available 20170011

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