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Creating powerful brands [electronic resource] / Leslie de Chernatony, Malcolm McDonald, Elaine Wallace

Main Author Chernatony, Leslie de Coauthor McDonald, Malcolm
Wallace, Elaine Language Inglês. Country Reino Unido. Edition 4th ed. Publication London : Routledge, cop. 2010 Description 496 p. ISBN 9781856178495
9781856178501 Abstract This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works. Topical name Economics
Finance
Business
Marketing Online Resources link to ebook access

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Item type	Current location	Call number	Status	Date due	Barcode
Recurso electrónico	NOVA IMS	EBOOK	Available		0078632020

NOVA IMS ebooks collection

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
Bullets:
• Summarises the latest thinking and best practice in the domain of branding
• All new real marketing campaigns show how branding theories are implemented in practice
• Brought right up to date with a clear European and UK focus
Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.