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An introduction to revenue management for the hospitality industry : principles and practices for the real world / Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker

Main Author Tranter, Kimberly A. Coauthor Stuart-Hill, Trevor
Parker, Juston Language Inglês. Country Reino Unido. Publication Harlow, England : Pearson , cop. 2014 Description xvi, 335 p. : il. ; 24 cm Series Always Learning ISBN 978-1292027159 Abstract For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field. Topical name Hospitality industry - management
Revenue management CBC TX911.3.M27 T737 2009

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Holdings
Item type	Current location	Call number	Status	Date due	Barcode
Monografia	NOVA IMS	TX911.3TRA	Available		0078642020

For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.