UNL - SBE & IMS

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1.
Marketing plans : how to prepare them : how to use them / Malcolm McDonald Monografia Publication Oxford : Butterworth/Heinemann, cop. 1999 Description XVIII, 578 p. : il. LocationNOVA SBEItem callnumberMK/412 Availability Available (1).

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2.
Market segmentation : how to do it : how to profit from it / Malcolm McDonald and Ian Dunbar Monografia Publication Houndmills : MacMillan, cop. 1998 Description XXIII, 376 p. LocationNOVA SBEItem callnumberM31-261 Availability Available (1).

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3.
Marketing : an introductory text / Martin Christopher and Malcolm McDonald Monografia Publication Houndmills : MacMillan, cop. 1995 Description XIII, 336 p. LocationNOVA SBEItem callnumberM31-277 Availability Available (1).

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4.
The complete marketer : 60 essential concepts for marketing excellence / Malcolm McDonald, Mike Meldrum Recurso electrónico Publication Philadelphia, PA : Kogan Page Ltd, 2013 Description 1 online resource (xiv, 322 pages) : illustrations Availability No copies available

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5.
Creating powerful brands [electronic resource] / Leslie de Chernatony, Malcolm McDonald, Elaine Wallace Recurso electrónico Publication London : Routledge, cop. 2010 Description 496 p. LocationNOVA IMSItem callnumberEBOOK Availability Available (1).

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6.
Key account management : the definitive guide / Diana Woodburn and Malcolm McDonald Monografia Publication Chichester : Wiley, 2011 Description XX, 476 p. : il. ; 25 cm LocationNOVA SBEItem callnumberHF5438.8 WOO 3ed. Availability Available (1).

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