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1.
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Strategic market management / David A. Aaker
Book/Livro
Publication
New York : John Wiley & Sons, 2005
Description
xii, 356 p. :
il. ;
23 cm
LocationNOVA SBEItem callnumberHF5415.13 AAK 7ªed., HF5415.13 AAK 7ªed. ex.2
Availability
Available (2).
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2.
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Strategic market management / David A. Aaker
Book/Livro
Publication
New York : John Wiley & Sons
Description
379 p.
LocationNOVA SBEItem callnumberM31-008(5a)
Availability
Available (1).
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3.
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Strategic market management / David A. Aaker
Book/Livro
Publication
New York : John Wiley & Sons, 2001
Description
xiii, 338 p. :
il. ;
23 cm
LocationNOVA SBEItem callnumberHF5415.13 AAK 6ªed., HF5415.13 AAK 8ªed. ex.2, HF5415.13 AAK 8ªed. ex.3
Availability
Available (3).
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4.
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Developing business strategies / David A. Aaker
Book/Livro
Publication
New York : John Wiley & Sons, cop. 1988
Description
XV, 364 p. :
il.
LocationNOVA SBEItem callnumberGT3/112/B
Availability
Available (1).
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6.
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Strategic market management / David A. Aaker
Book/Livro
Publication
New York : John Wiley & Sons, 1995
Description
379 p.
LocationNOVA SBEItem callnumberM31-008(4a)/B
Availability
Available (1).
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7.
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Strategic market management / David A. Aaker
Book/Livro
Publication
New York : John Wiley & Sons, cop. 1988
Description
XV, 364 p. :
il.
LocationNOVA SBEItem callnumberGT3/060/C
Availability
Available (1).
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8.
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Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin
Book/Livro
Publication
Chichester : John Wiley & Sons, 2010
Description
xii, 354 p. :
il. ;
24 cm
LocationNOVA SBEItem callnumberHF5415.13 AAK, HF5415.13 AAK ex.2
Availability
Available (2).
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9.
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Building strong brands / David A. Aaker
Book/Livro
Publication
London : The Free Press, 2002
Description
ix, 380 p. ;
23 cm
LocationNOVA SBEItem callnumberM31-035/A, HD69.B7 AAK ex.3, HD69.B7 AAK, HD69.B7 AAK ex.2
Availability
Available (4).
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10.
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Managing brand equity : capitalizing on the value of a brand name / David A. Aaker
Book/Livro
Publication
New York : The Free Press, 1991
Description
XIII, 299 p. :
il ;
24 cm
LocationNOVA SBEItem callnumberHD69 AAK,2 ex.3, HD69 AAK,2, HD69 AAK,2 ex.2
Availability
Available (3).
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11.
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Creating signature stories : strategic messaging that persuades, energizes and inspires / David A. Aaker
Book/Livro
Publication
New York : Morgan James Publishing, 2018
Description
xvi, 169 p. :
il. ;
22 cm
LocationNOVA SBEItem callnumberHD30.4 AAK
Availability
Available (1).
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12.
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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker
Book/Livro
Publication
New York : Free Press, 2004
Description
xviii, 348 p. :
il. ;
23 cm
LocationNOVA SBEItem callnumberHD69.B7 AAK,1, HD69.B7 AAK,1 ex.2
Availability
Available (2).
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13.
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Brand leadership / David A. Aaker, Erich Joachimsthaler
Book/Livro
Publication
London : Simon & Schuster, 2002
Description
XII, 351 p.
LocationNOVA SBEItem callnumberHD69 AAK
Availability
Available (1).
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14.
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Modern marketing / Burton Marcus, David A. Aaker, Dorothy Cohen
Book/Livro
Publication
New York : Random House, 1975
Description
xx, 722, xx, [3] p. :
il.
LocationNOVA SBEItem callnumberMK/031
Availability
Available (1).
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15.
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Marketing research / David A. Aaker, V. Kumar, Georges S. Day
Book/Livro
Publication
Chichester : Joh Wiley & Son, 1995
Description
783 p.
LocationNOVA SBEItem callnumberM31-009(5a)/A
Availability
Available (1).
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16.
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Brand relevance : making competitors irrelevant / David A. Aaker
Book/Livro
Publication
San Francisco : Jossey-Bass, cop. 2011
Description
XVI, 381 p. :
il. ;
24 cm
LocationNOVA IMSItem callnumberHD69AAK/A, HD69AAK/B
Availability
Available (2).
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17.
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Marketing research / David A. Aaker... [et al.]
Book/Livro
Publication
New Jersey : John Wiley & Son, 2010
Description
xvii, 7o1 p. :
il. ;
25 cm
LocationNOVA SBEItem callnumberHF5415.2 AAK 10ªed.
Availability
Available (1).
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18.
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Building Strong Brands [electronic resource] / David A. Aaker
Electronic Resource/Recurso electrónico
Publication
New York : Free Press, cop. 1996
LocationNOVA IMS
Availability
Ebook (1).
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19.
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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker
Book/Livro
Publication
New Jersey : Prentice-Hall, 1996
Description
xiii, 754 p. :
il. ;
24 cm
LocationNOVA SBEItem callnumberHF5823 BAT 5ªed., HF5823 BAT 5ªed. ex.2
Availability
Available (2).
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20.
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Marketing research / David A. Aaker, V. Kumar, George S. Day
Book/Livro
Publication
New York : Wiley, cop. 1998
Description
XVI, 776 p. :
il. ;
27 cm
LocationNOVA IMSItem callnumberHF5415.2AAK
Availability
Available (1).
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