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1. Strategic market management / David A. Aaker Book/Livro Publication New York : John Wiley & Sons, 2005 Description xii, 356 p. : il. ; 23 cm LocationNOVA SBEItem callnumberHF5415.13 AAK 7ªed., HF5415.13 AAK 7ªed. ex.2 Availability Available (2).

2. Strategic market management / David A. Aaker Book/Livro Publication New York : John Wiley & Sons Description 379 p. LocationNOVA SBEItem callnumberM31-008(5a) Availability Available (1).

3. Strategic market management / David A. Aaker Book/Livro Publication New York : John Wiley & Sons, 2001 Description xiii, 338 p. : il. ; 23 cm LocationNOVA SBEItem callnumberHF5415.13 AAK 6ªed., HF5415.13 AAK 8ªed. ex.2, HF5415.13 AAK 8ªed. ex.3 Availability Available (3).

4. Developing business strategies / David A. Aaker Book/Livro Publication New York : John Wiley & Sons, cop. 1988 Description XV, 364 p. : il. LocationNOVA SBEItem callnumberGT3/112/B Availability Available (1).

6. Strategic market management / David A. Aaker Book/Livro Publication New York : John Wiley & Sons, 1995 Description 379 p. LocationNOVA SBEItem callnumberM31-008(4a)/B Availability Available (1).

7. Strategic market management / David A. Aaker Book/Livro Publication New York : John Wiley & Sons, cop. 1988 Description XV, 364 p. : il. LocationNOVA SBEItem callnumberGT3/060/C Availability Available (1).

8. Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin Book/Livro Publication Chichester : John Wiley & Sons, 2010 Description xii, 354 p. : il. ; 24 cm LocationNOVA SBEItem callnumberHF5415.13 AAK, HF5415.13 AAK ex.2 Availability Available (2).

9. Building strong brands / David A. Aaker Book/Livro Publication London : The Free Press, 2002 Description ix, 380 p. ; 23 cm LocationNOVA SBEItem callnumberM31-035/A, HD69.B7 AAK ex.3, HD69.B7 AAK, HD69.B7 AAK ex.2 Availability Available (4).

10. Managing brand equity : capitalizing on the value of a brand name / David A. Aaker Book/Livro Publication New York : The Free Press, 1991 Description XIII, 299 p. : il ; 24 cm LocationNOVA SBEItem callnumberHD69 AAK,2 ex.3, HD69 AAK,2, HD69 AAK,2 ex.2 Availability Available (3).

11. Creating signature stories : strategic messaging that persuades, energizes and inspires / David A. Aaker Book/Livro Publication New York : Morgan James Publishing, 2018 Description xvi, 169 p. : il. ; 22 cm LocationNOVA SBEItem callnumberHD30.4 AAK Availability Available (1).

12. Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker Book/Livro Publication New York : Free Press, 2004 Description xviii, 348 p. : il. ; 23 cm LocationNOVA SBEItem callnumberHD69.B7 AAK,1, HD69.B7 AAK,1 ex.2 Availability Available (2).

13. Brand leadership / David A. Aaker, Erich Joachimsthaler Book/Livro Publication London : Simon & Schuster, 2002 Description XII, 351 p. LocationNOVA SBEItem callnumberHD69 AAK Availability Available (1).

14. Modern marketing / Burton Marcus, David A. Aaker, Dorothy Cohen Book/Livro Publication New York : Random House, 1975 Description xx, 722, xx, [3] p. : il. LocationNOVA SBEItem callnumberMK/031 Availability Available (1).

15. Marketing research / David A. Aaker, V. Kumar, Georges S. Day Book/Livro Publication Chichester : Joh Wiley & Son, 1995 Description 783 p. LocationNOVA SBEItem callnumberM31-009(5a)/A Availability Available (1).

16. Brand relevance : making competitors irrelevant / David A. Aaker Book/Livro Publication San Francisco : Jossey-Bass, cop. 2011 Description XVI, 381 p. : il. ; 24 cm LocationNOVA IMSItem callnumberHD69AAK/A, HD69AAK/B Availability Available (2).

17. Marketing research / David A. Aaker... [et al.] Book/Livro Publication New Jersey : John Wiley & Son, 2010 Description xvii, 7o1 p. : il. ; 25 cm LocationNOVA SBEItem callnumberHF5415.2 AAK 10ªed. Availability Available (1).

18. Building Strong Brands [electronic resource] / David A. Aaker Electronic Resource/Recurso electrónico Publication New York : Free Press, cop. 1996 LocationNOVA IMS Availability Ebook (1).

19. Advertising management / Rajeev Batra, John G. Myers, David A. Aaker Book/Livro Publication New Jersey : Prentice-Hall, 1996 Description xiii, 754 p. : il. ; 24 cm LocationNOVA SBEItem callnumberHF5823 BAT 5ªed., HF5823 BAT 5ªed. ex.2 Availability Available (2).

20. Marketing research / David A. Aaker, V. Kumar, George S. Day Book/Livro Publication New York : Wiley, cop. 1998 Description XVI, 776 p. : il. ; 27 cm LocationNOVA IMSItem callnumberHF5415.2AAK Availability Available (1).