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From brand vision to brand to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony Monografia Publication Amsterdam : Butterworth-Heinemann, 2010il. Description XVI, 376 p. : il. ; 23 cm LocationNOVA SBEItem callnumberHF5415 CHE Availability Available (1).

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From brand vision to brand evaluation : the strategic process of growing and strengthening brands [electronic resource] / Leslie de Chernatony Recurso electrónico Publication London : Routledge, cop. 2010 Description 392 p. LocationNOVA IMSItem callnumberEBOOK Availability Available (1).

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