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1. Strategic market management / David A. Aaker Monografia Publication New York : John Wiley & Sons Description 379 p. LocationNOVA SBEItem callnumberM31-008(5a) Availability Available (1).

2. Strategic market management / David A. Aaker Monografia Publication New York : John Wiley & Sons, 1995 Description 379 p. LocationNOVA SBEItem callnumberM31-008(4a)/B Availability Available (1).

4. Marketing research / David A. Aaker... [et al.] Monografia Publication New Jersey : John Wiley & Son, 2010 Description XVII, 701 p. : 1,220 Kg. LocationNOVA SBEItem callnumberM31-009(10a) Availability Available (1).

5. Strategic market management / David A. Aaker Monografia Publication New York : John Wiley & Sons, cop. 1988 Description XV, 364 p. : il. LocationNOVA SBEItem callnumberGT3/060/C Availability Available (1).

6. Developing business strategies / David A. Aaker Monografia Publication New York : John Wiley & Sons, cop. 1988 Description XV, 364 p. : il. LocationNOVA SBEItem callnumberGT3/112/B Availability Available (1).

7. Brand leadership / David A. Aaker, Erich Joachimsthaler Monografia Publication London : Simon & Schuster, 2002 Description XII, 351 p. LocationNOVA SBEItem callnumberHD69 AAK Availability Available (1).

8. Managing brand equity : capitalizing on the value of a brand name / David A. Aaker Monografia Publication London : The Free Press, 1991 Description 299 p LocationNOVA SBEItem callnumberM31-029/A, M31-029/B Availability Available (2).

9. Strategic market management / David A. Aaker Monografia Publication New York : John Wiley & Sons, 2005 Description 379 p. LocationNOVA SBEItem callnumberM31-008(7a)/A, M31-008(7a)/B Availability Available (2).

10. Brand relevance : making competitors irrelevant / David A. Aaker Monografia Publication San Francisco : Jossey-Bass, c2011 Description xvi, 381 p. : il. ; ; 24 cm LocationNOVA IMSItem callnumberHD69AAK/A, HD69AAK/B Availability Available (2).

11. Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker Monografia Publication New York : Free Press, 2004 Description XVIII, 348 p. : 535 gr. LocationNOVA SBEItem callnumberM31-115/A, M31-115/B Availability Available (2).

12. Strategic market management / David A. Aaker Monografia Publication New York : John Wiley & Sons, 2001 Description 379 p. LocationNOVA SBEItem callnumberM31-008(6a)/A, M31-008(6a)/B, M31-008(6a)/C Availability Available (3).

13. Marketing research / David A. Aaker, V. Kumar, Georges S. Day Monografia Publication Chichester : Joh Wiley & Son, 1995 Description 783 p. LocationNOVA SBEItem callnumberM31-009(5a)/A Availability Available (1).

14. Building strong brands / David A. Aaker Monografia Publication London : The Free Press, 2002 Description IX, 380 p. : 460 gr. LocationNOVA SBEItem callnumberM31-035/A, M31-035/D, M31-035/B, M31-035/C Availability Available (4).

15. Modern marketing / Burton Marcus, David A. Aaker and Dorothy Cohen Monografia Publication New York : Random House, cop. 1975 Description XX, 722, XX, [3] p. : il. LocationNOVA SBEItem callnumberMK/031 Availability Available (1).

16. Building Strong Brands [electronic resource] / David A. Aaker Recurso electrónico Publication New York : Free Press, cop. 1996 LocationNOVA IMSItem callnumberEBOOK Availability Available (1).

17. Marketing research / David A. Aaker, V. Kumar, George S. Day Monografia Publication New York : Wiley, 2000 Description xvi, 751 p. : il.; ; 27 cm LocationNOVA IMSItem callnumberHF5415.2AAK Availability Available (1).

18. Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin Monografia Publication Chichester : John Wiley & Sons, 2010 Description XII, 354 p. : il. LocationNOVA SBEItem callnumberM31-358/A, M31-358/B Availability Available (2).

19. Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day Monografia Publication New York : John Wiley & Sons, 1999 Description XVI, 623 p. : il.; ; 26 cm LocationNOVA IMSItem callnumberHF5415.2KUM Availability Available (1).

20. Marketing research / David A. Aaker, V. Kumar, George S. Day Monografia Publication New York : John Wiley & Sons, cop. 1998 Description XVI, 776 p. : il. LocationNOVA SBEItem callnumberMK/089/C Availability Available (1).